You Can’t Sponsor MLM Leaders If You Don’t Have a MLM Marketing System.
What is the main reason why most people never succeed in Network Marketing?
You see, most people who join a Network Marketing opportunity have never owned a business nor have any business experience.
So, they have no idea how to market and promote their business.
“You see, your company’s product is not your true product.”
I know, you probably think I’m crazy. How can the product not be the true product?
The money is not in the product. The money is in knowing how to market the product.
If you follow that logic, then the product is the MLM Marketing System you use to attract business partners and customers.
Follow me on this. If you understand this concept you’ll be part of the 1% in this industry or any business.
Since Network Marketing is compared to a franchise, let’s take a look at what a franchise really is. Let’s say you want to buy a franchise.
Let’s say McDonald’s.
Let me as you a question?
Why do you want to buy a McDonald’s? Is it because of their food? Probably not. The brand maybe, but it’s definitely not the food.
No, people buy McDonald’s or other franchises for their system. A system that they plug into and start making money fast.
You see, most people are lazy. They want things faster, cheaper and without much effort. This is the one reason why franchises are so popular. The system does most of the grunt work for them.
So, if you want to get people to join your Network Marketing business, DON’T start promoting your company, product, and opportunity on the front-end.
This is being too “tactical”, and is not very effective.
You are not the only person promoting a miracle health product, with the best management and the best payplan. Think about it, over 95% of networkers fail in this industry. That means there are millions of people doing the same thing.
What are they all doing?
They are all promoting their company, product and opportunity on the front-end.
There is really no value in that. Prospects can just go to the company website and get the same information. To a prospect, you are just another typical networker trying to push your opportunity on them.
You need a MLM Marketing System.
A system they can plug into, and get results quick.
A MLM Marketing System will differentiate you from the typical networker, and in your prospects’ eyes you have higher value.
You market that system on the front-end, and then you promote your company, product and opportunity.
The following quote from Perry Marshall, an expert marketer, best sums up this concept.
“Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!” -Perry Marshall
The solution to the problem is not buying a drill. That’s just another problem. They want to know how to make the best holes they can.
What if you have a Marketing System to promote information on how to make the best holes possible…better and faster? And within that information you mention your drill that is perfect for the holes they want to make.
Guess who they will likely buy the drill from?
You have just became an expert in their eyes. The best part is you don’t have to push your drill on them. They already sold themselves that your drill is the best.
So, how does this apply to marketing your Network Marketing business?
“People who join a Network Marketing business, actually don’t want a Network Marketing business. They want FREEDOM, TIME, HEALTH, MONEY…. Therefore, if you want someone to join your opportunity, don’t pitch your opportunity up-front. Give or sell them information on how to build a successful business.”
And within the information you mention your opportunity that can get them what they want.
What you need to:
- Promote a MLM Marketing System that solves problems.
- That MLM Marketing System will sell the products and attract new distributors.
To Your Success,
P.S. –> Discover The Premier Online MLM Marketing System