Creating Your Online Real Estate – Part 2

Creating Your Online Real Estate – Part 2

OK. Now you know the importance of creating your Online Real Estate in Part 1.  Lets go into details on how you create your BLOG.

Here are the steps again:

1.  Register a Domain
2.  Set Up Hosting
3.  Installing WordPress
4.  Creating Pages/Posts

Before we start with Step 1, lets take a look at what blogging platform you should use.

Most Internet Marketers, myself included, will tell you to use WordPress.  WordPress is the leader in this ares. So, use WordPress.

WordPress is very flexible, has tons of features and functionality, and is already search engine friendly.

Most of you probably know that you can create blog for free. So, why need to buy a domain?

Yes, you can use the‘s free services to create a blog.

But some of you probably don’t know about  VS

When you create a blog with you actually don’t own the name of the site or the domain.  It’s hosted and owned by WordPress. Therefore, it can be taken away from you at anytime, for whatever reason. That’s why it’s free.

With you have to use a hosting company for your site.  But you own the domain.  If you want to leverage all the features, functionality and power of blogging, then is the way to go.

And if you want to look professional, you definitely want your own domain.

This is how your site will look with


Think of as living in an apartment you rent, and as living in a house you buy.

I don’t know about you, but I will want to invite my prospects to my house and not an apartment I rent.


Step 1 – Register or  Buy a Domain:

Buying a domain is just like buy an address or location for the house.  Your blog is the house.

Two companies I recommend are and

I have used both, and both are very reliable.  Prices are pretty similar.

Use the “domain search” to see if the name want is available. If the name you want is available, then go through the check out process.  I find that‘s check out process is simpler. offers upsell options, so make sure you carefully look at what you are clicking.

Don’t get intimidated by this process.  Just do it.  It’s a lot easier than you think.


Step 2 – Set Up Hosting:

Once you purchased your domain, you’ll need a hosting service to host your site.  The companies where you bought your domain does offer hosting service, but you should go with another company.  One reason is, if the domain company fails, you don’t want your website interrupted and to have to look for another hosting company. If they independent of each other it’s better.

The hosting company I’m currently using is hostgator ( They offer unlimited disk space and bandwidth, free site building tools, 99.9% uptime and 24/7 support.

Hostgator has 3 plans:
1. Hatchling – Host only 1 domain.
2. Baby – Host unlimited domains.
3. Business – Host unlimited domain with dedicated IP and private SSL.

For most of us, choose Hatchling or Baby plan.  I recommend the Baby plan, because if you are really serious about getting an online presence, you’ll definitely create more than 1 website.

Choose your plan and length of time for the hosting.  I recommend at least 1 year.

If you want to use another hosting provider just make sure they have cPanel.  It a control panel to manage your website. cPanel make setting up a WordPress blog extremely easy.

Go through the ordering process. Again, don’t be intimidated by the process.

Before you install WordPress, you have to  set up the nameserver for the domain.  This is just basically pointing your domain to the hosting provider.  You will get an email from the hosting company with the nameserver info.  If you are using, it looks something like this:

For follow the steps below:

1. Log in to your Account Manager.
2. From the My Products section, click Web Hosting.
3. Next to the hosting account you want to use, click Launch.
4. From the Settings menu, select DNS Manager.
5. Click change zone.
6. Select the domain name you want to use, and then click OK.


1. Log in to your namecheap account.
2. go to My Account and click on MANAGE DOMAINS.
3. Click on domain you want to change settings for.
5. Select “Use Namecheap Hosting DNS Servers” option and click on SAVE CHANGES.

This set up can take 24-72 hours to take effect.


Step 3 – Installing WordPress

The hosting company will email you information to log into your cPanel.
Once you are in cPanel, look for software called “Fantastico” or “Fantastico De Luxe“, under the Software/Service section.

Once you are in Fantastico, follow these steps to install WordPress:

1. Select WordPress from the left column.
2. Click “New Installation”.
3. Select the domain you want to install on.
4. You can leave the “Install in directory” blank.
5. Enter you admin username and password.  These are used to log into your WordPress blog dashboard.
6. Fill out the “Base configuration”
7. Click “Install WordPress”

That’s it!  You have just installed WordPress.  Wasn’t that easy!

If you enter the name of your website into the address bar of your web browser (, you will see your blog created with a default theme.

Step 4 – Creating Pages/Posts:

Now that you have WordPress installed, you are ready to start creating Pages and Posts.

Log into your site’s WordPress dashboard.  To get to the log in screen,
1. Enter in the address bar.
2. Enter username and password you created in Fantastico.

Once you are in the dashboard you can go to the Pages and Posts section.  Select “Add New” to add a new page or post.

Pages – Pages/sections within your blog (i.e., Home, About, Contact US, Products)

Posts – Contents you post on a regular basis.

Start playing and exploring the dashboard.  Learn about powerful features of Themes and Plugins.

Sign Up for my updates, so you don’t miss a single Tip!

To Your Success,

Ed Tong

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